Dynamic Duo: Opt-in Mailing List and a Killer Newsletter - Sources
Sources and Resources
Jessica Albon. "Why Your E-Newsletter Doesn't Deliver Like You Hoped," MarketingProfs.com 07/15/02. http://www.marketingprofs.com/2/albon1.asp.
Kath Blackwell. "Promoting your site without spamming," AVN Online 03/27/02. http://www.avnonline.com/issues/200203/newsarchive/kathblack_march.shtml.
Mark Brownlow. Putting Personality Into Your E-newsletter," MarketingProfs.com 01/21/03. http://www.marketingprofs.com/3/brownlow8.asp .
DoubleClick. 2002 Consumer Email Study. October, 2002. http://www.doubleclick.com/us/knowledge/documents/research/dc_consumer_email_0210.pdf.
Michael Green. "Newsletters that rock!" XBIZ 12/20/03. http://xbiz.com/articles/index.php?article_idp=411.
Tamara Halbritter and Kevin Sullivan. "Online Newsletters: Building Trust," MarketingProfs.com 01/21/03. http://www.marketingprofs.com/3/halsul3.asp.
Tamara Halbritter and Kevin Sullivan. "Online Newsletters: Demonstrating Value," MarketingProfs.com 01/14/03. http://www.marketingprofs.com/3/halsul2.asp.
Anne Holland. "Top Five Tips on Writing Great Email Newsletters," MarketingProfs.com 7/9/2001. http://www.marketingprofs.com/Tutorials/5emailtips.asp.
Kim MacPherson. "Analyze this: enhancing e-mail response," MarketingProfs.com 01/07/03. http://www.marketingprofs.com/3/macpherson2.asp.
Peter Meyer. "ROI for e-Newsletters: The Real Story," MarketingProfs.com http://www.marketingprofs.com/2/newsroirealstory.asp.
Jakob Nielsen. "Email Newsletters Pick Up Where Websites Leave Off," Alertbox 9/30/02. http://www.useit.com/alertbox/20020930.html
Dr Ralph F. Wilson. HYPERLINK "http://www.wilsonweb.com/wmt5/email-barter.htm" "Ways to Increase Your E-Mail Newsletter Subscribership," Web Marketing Today, 3/13/00. http://www.wilsonweb.com/wmt5/email-barter.htm.
Part 1: Opt-In Mailing List
& Killer Newsletter
Part 2: Doing Better
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