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Using e-Newsletters to Boost Sales - by Theresa Lütge-Smith
An e-Newsletter is an efficient, targeted and cost-effective marketing tool to share knowledge about your company and industry; to keep clients up-to-date on important developments within your business, and also to entice untapped markets to use your service...
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The Future of Mailing - Fool-proof Revenue Generating E-mail Tool- BigHip.com - by Kath Blackwell
In an industry filled with innovative solutions, fresh ideas and time saving tools, list management service provider BigHip.com stands apart from the crowd. With multiple tools, options and opportunities available for its clients, designed to increase visibility, profit and functionality, it's no wonder this program is so widely used throughout the Internet industry...
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CAN-SPAM
- Is It Working?
Against the advice of all anti-spam organizations,
the U.S. House of Representatives passed the CAN-SPAM Act; a bill
backed overwhelmingly by spammers and dubbed the "YOU-CAN-SPAM"
Act because it seems to legalize spamming rather than banning it.
At the time, Spam King Alan Ralsky told reporters the passage of
the House bill "made my day." Spammers said they would now pour
money into installations of new spam servers to heavily ramp up
their outgoing spam volumes, "all legally..." |
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Successful
Mutations of E-mail Marketing - by
Dyanna S. Culp (Temos)
The reputation of E-mail marketing lies in the gutter; smeared by
misuse and misunderstanding of its true potential. Like millions of
others, I'm frustrated and disgusted by the volume and indiscriminate
targeting of the e-mails I receive. What marketing morons are behind
the majority of these messages? Don't they realize that as the problem
grows we become faster at hitting the delete button and rush to download
the latest anti-spam programs? Mass e-mailing is a downward marketing
spiral; becoming less and less successful... |
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Improving
Your Online Newsletter - by Gary B.
Smith
Improving on your newsletter is becoming more of a priority rather
than an optional marketing ploy. Informative newsletters are even
starting to replace the more expensive media of advertising and direct
mail, both in business-to-business (B2B) and business-to-consumer
(B2C). But it is permission-based e-newsletters in particular that
are steadily outperforming every other online advertising and e-marketing
medium... |
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Dynamic
Duo: Opt-In Mailing List and Killer Newsletter
Search engine rankings may be more important in our own industry than
Anne Holland, Publisher/CEO of MarketingSherpa.com, suggests there,
but she's still right-opt-in lists and e-newsletters are awesomely
powerful marketing instruments. DoubleClick's 2002 Consumer E-mail
Study seems to bear out the importance of both elements: Permission-based
e-mail continues to be an effective form of communication for marketers
and publishers. Trust between sender and consumer is paramount, as
consumers cite the "from line" as the most significant motivational
factor for opening an e-mail... |
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Effectively
Leveraging Your Opt-in Mailing Lists
Up to 60% of a direct e-mail campaign's success can be attributed
to the quality of the list itself. So, you've got a great list and
that's good, but for complete success you still have to follow through
by using that list to its best advantage. In Klixxx Magazine, the
March issue, we began a series of articles discussing the creation
and use of mailing lists, and building effective e-mail campaigns.
In this issue, the second instalment
of this series... |
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Building
Opt-In Mailing Lists
E-mailings should definitely form a significant part of any webmaster's
marketing mix. According to recent GartnerG2 research, e-mail marketing
is doing its best to put direct mail out of business. Marketers will
tell you that sixty percent of all direct mail campaigns' success
can be attributed to the list itself. Your house list is an asset
that you can't afford to ignore, according to consultant Jeanne Jennings.
But it may be in sad shape just now: Some don't have a house e-mail
list. Others have a list, but the names are all clients or previous
buyers, not prospects... |
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The
Future of E-mail - by Gary B. Smith
The growth of e-mail as a tool for mass communication has been dramatic.
A report compiled in March of this year states that in many countries
e-mail has become more popular than postal mail, with the number of
e-mails being sent and received exceeding letters by almost 300 million.
On the other hand, research indicates that by the end of 2002, 35
percent of the 115 million e-mail messages that will be sent, will
be unsolicited, or 'spam' mail... |
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