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Censoring the Net: Too Much Free Hardcore!
By Kath Blackwell

Webmaster resources, industry magazines, Web tip writers - hey, they've all tried to warn the industry, but nobody is listening. For years there have been countless articles written about the overuse of free content, the easy access to hardcore content on non-member sites and tours. And of course there's the never-ending debate over whether or not we should lay all of the blame for our current obscenity/censorship issues on the feet of the TGP world...

FYI, you can read this debate in full on practically any industry board when it cycles through in rotation about every six months - just like clockwork.

The American public is very concerned right now about decency, obscenity and minors being exposed to adult content. Perhaps it's because it's an election year? Maybe Janet Jackson's Super Bowl blitz has something to do with it? Maybe the adult 'Net has run too free for too long and it's actually time for some government regulation? Well, there's no need to go crazy looking for answers - it's probably a combination of everything all together that has put Americans in this adult content fearing and hating frenzy.

So What Do We Do?

Adult webmasters are at a crossroads, and it's time to make some decisions. Some compare our current situation to a sort of strategic standoff. Everyone is standing there, free hardcore content hanging out there on their index pages, thousands of free sites, galleries and XXX tours are available for all the world to see, but nobody wants to be the first to take it all away, censor it or even reduce it. Why? The answer is simple - competition.

Some webmasters argue that even if a majority of all websites pull their hardcore free content, countless others would refuse to join in and would, in turn, get the bulk of the traffic because of it. Others argue that it's gone too far... we can't take it back now - it's just "out there" and we need to deal with it. Everyone appears to agree there's a problem, but nobody seems to want to commit to finding a solution.

Censored Tour Options

Many affiliate programs are now offering censored tour options to their webmasters. Censored and extremely softcore banners, full-page ads, consoles and other advertising tools are being offered as well. Some who have used these new options claim that their sign-up ratios haven't been affected at all, while others claim that the new softer tours have effectively added that "tease" affect and have increased their conversions because of it.

Because there isn't any strict government regulation on hardcore versus softcore, the use of such tours is currently a personal decision. Some webmasters feel that by using softer banners on "exposed" or easy access pages, helps to decrease the chances that minors are viewing these images. And, in turn, decrease the chances that their network of sites would be considered "obscene" should the government decide to step in and put regulation in action.

Censored tours - and their effectiveness - are still constantly being debated within the community. Their use was very popular for a time, but is not being promoted as heavily by webmasters and sponsor programs as it was a few months back. Still, having this option is a good idea for programs that want to meet the needs of all of their webmasters - those who want to walk the line, and those who want to cross it.

Media and Morality

Whether we realize it or not, the media plays a huge part in our censorship struggles. Not just in their reporting of our plight, or the special news series that they air about members of our community, but in every aspect that media exists. Media encompasses television, radio, film, newspapers, magazines and the Internet as a whole. Some analysts claim that television and film are gateways to the moral temperature of a country, and that community standards can be effectively tested through these mediums.

If that's the case then just take a look around you - sex sells, and it's everywhere - from TV commercials to magazine ads, billboards, radio jingles and mainstream film. Sexual images, language and innuendo surround us like we've never seen before, and yet now is the time that government intervention in the adult industry seems to be hovering and more certain than ever.

In a recent quote to the Associated Press , comedian George Carlin had this to say about the current moral censorship issues being debated: "They're very inconsistent... On that Super Bowl broadcast of Janet Jackson's there was also a commercial about a 4-hour erection. A lot of people were saying about Janet Jackson, 'How do I explain to my kids? We're a little family, we watched it together.' Well, what did you say about the other thing? These are convenient targets."

The adult online industry is another convenient target. Unfortunately, through the overuse of hardcore content on free websites, many webmasters have essentially drawn the target on our foreheads so to speak, causing the government to turn its eye of censorship toward our doorstep.


PART TWO: Teach Your "Children" Well...


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