That Which Does Not Kill Us Makes Us Stronger - A State of the Industry Commentary by Raven of
WebmasterSafari.com
In reviewing the past year, I have seen webmasters and programs struggling to make sense of the Internet's new growth patterns. It seems we are being attacked from all sides. In truth, we are not. The industry as we knew it is changing. While growth is painful, it is necessary. In order to embrace the future, we have to reflect upon past events. Creating and maintaining a fluid business plan is determined by what has already happened, along with an educated prediction of what is to come.
Those who did not learn from our most recent history fell, one by one, as our industry came under the scrutiny of both the government and the mighty credit card companies. The third party processors, who are still standing, stand with pride and honor, because they took the steps to ensure their future. By doing so, they have opened the door for us to continue our pursuit of revenues. There is freedom within boundaries. We are now learning where those boundaries are.
The phrase heard frequently, these days, is 'return on investment.' We have reached the end of the trail when it comes to wild spending. Outgoing expenses can no longer exceed incoming revenues.
Most importantly, the Internet is no longer free; nor is it a hobby. The ordinary is making way for the extraordinary, as reality sites push the envelope. Just as television and movies move toward their futures with reality shows, Internet businesses are also spending greater amounts for site development that is both unique and reality based. Fantasy is no longer just a function of imagination. We now have the ability and technology to realistically create all of them, leaving the surfer with nothing to do but grab a tissue.
Even though 2005 has 'only just arrived,' there is plenty of spillage from 2004. As doors close and windows of opportunity open, those who are alert and willing to take well-planned risks, will rise to the top. The best and the brightest will find ways to adapt to VISA, Acacia, Can-Spam, The Patriot Act, COPA, just to name a few of the issues currently on the table. Entertainment lawyers will no longer be underutilized and shelved for future consideration, just as we will face those who are gathering patents, as squirrels gather nuts. We will see wiser, more targeted spending habits and possibly the end of the affiliate program, as we know it.
As a long-standing member of this community and this industry, I welcome the New Year with open arms and open eyes. This year will separate the real business from the poser. We have become a global society. As the borders tighten the noose on the bloated, fraudulent scam operations, the rest of the world is wide open to legitimate products and business people, and teeming with opportunity for those dedicated among us.
I wish everyone a very Happy New Year. May yours be prosperous and full of joyous revenues.
- RAVEN
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