Seasons in the Sun: A State of the Industry Commentary from Kath Blackwell, of
Klixxx Magazine
So much has changed within the adult online industry in the past few years - it's almost as if we switched into hyper-drive without realizing it. Some changes affect us in obvious ways, but some are so small and so subtle that only by reflecting on how far we've come are we able to notice that they even occurred at all. Old problems still resurface in cycles, but new concerns have been raised leaving veterans and newbies alike scrambling to make the changes in their business structures necessary to meet the evolving challenges.
It is more important now than ever before for industry businesses to make sure they are operating their companies in the most professional and conscientious manner possible. Hiring attorneys, consulting with professionals, retaining accountants and other legal industry informed advisors - these are all essentials of doing business in today's market. Attending industry events, networking with fellow webmasters and continuing your own individual and company-wide education process can mean the difference between success and failure.
The 7th year of Cybernet Expo will kick off this month (June 9th-12th) in sunny San Diego - giving webmasters and Web-based businesses a chance to network, learn, do business and get the inside scoop on what's hot in the industry. The move to the West Coast will bring in new opportunities, fresh attendees, and due to the powers involved in both organization and sponsorship, has the potential to completely raise the bar in industry event expectations.
As the industry has evolved, so have events such as Cybernet Expo. Today's webmaster wants more than just a planned party gathering. Top interests in attending such events in 2004 are opportunities for meeting fellow webmasters and business owners, education through seminars, workshops and networking with successful company representatives - and of course the potential for working with others on joint projects, exploring new ideas and finding innovative ways to increase revenues.
When it gets right down to it - the betterment of business and a bigger bottom line are the things that concern everyone the most. Rather than just offering an open bar and a place to party, today's industry events must be more things to more people. Mid-sized events such as Cybernet Expo offer attendees the best of both worlds - educational and business opportunities combined with a beneficial dose of planned, networking events on a more do-able scale of hundreds as opposed to an overwhelming group of comprised of thousands.
As a reflection of today's temperature and climate within the adult online industry, this month's Klixxx hits on the hot topics and issues that are currently affecting our industry most. From the informative and tip-based articles on traffic generation through TGP or other alternative resources and how-to web basics features dealing with free sites and the CAN-SPAM ACT, to hard-hitting pieces by Larry Walters on avoiding potential prosecutions through self-policing, this month's contributions will help you to explore new possibilities and overcome tough obstacles.
I look forward to meeting many new faces and of course, touching base with old colleagues at Cybernet Expo later this month! Hope to see you there!
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