Building Opt-In Mailing Lists - Part 4
- by Paul Nichols
Sources and Resources
1. David Herscott. "The great unsubscribe debate," Opt-In News 11/02/02.
ARTICLE HERE
2. Jeanne Jennings. "Grow your house list: E-mail Marketing Optimization," Small Business Computing 03/25/02.
ARTICLE HERE
3. Rodney Much. "The risk of opt-in acquisition," Opt-In News 08/05/02.
ARTICLE HERE
4. "Handle with care: e-mail marketing the adult Web," Klixxx Magazine (August, 2002).
ARTICLE HERE
5. "Step right up-traffic for sale," Klixxx Magazine (July, 2002).
ARTICLE HERE
6. Christopher Saunders. "E-Mail to hurt offline direct marketers," Internet.com Internet Advertising," 03/20/02.
ARTICLE HERE
7. Barry Stamos. "Six ways to build an opt-in list (from zero)," ClickZ 09/16/02
ARTICLE HERE
8. Clint Symons. "E-mail marketing: outsourced vs in-house," Opt-in News 12/10/02.
ARTICLE HERE
9. Dr Ralph F. Wilson. "Permission deriving from a relationship," Dr Ebiz 06/12/02.
ARTICLE HERE
10. Dr Ralph F. Wilson. "Should you work with a list broker or a list manager?" Web Marketing Today 07/23/01.
ARTICLE HERE
11. Dr Ralph F. Wilson. "The top 10 crucial elements of an opt-in e-mail campaign," Web Marketing Today 06/11/2001.
ARTICLE HERE
12. David Wolf. "Quantitative versus qualitative marketing," Webmaster Joint 07/19/02.
ARTICLE HERE
Part One: Building the List
Part Two: Outsourcing
the List
Part Three: Opt-In,
Opt-Out
Part Four: Sources
& Resources
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