Alternative Income Solutions: Making Money in New Ways!
by Kath Blackwell
Getting tired of the same old sponsor routine? Well there are lots of ways to make extra cash on your adult websites that you can add to your existing site model - or promote all on their own! Why stick with boring and old? Try out these new ideas and add some pizzazz to your sites at the same time!...

How to Make $$$ Promoting Adult Films Online - by Kath Blackwell
Whether you choose to encode your own amateur videos and post them to your adult membership areas - or if you choose to promote affiliate services that offer premium adult films - the basic benefits to working with this type of content are the same. Surfers are demanding more from their adult content membership programs in the way of high-speed content - this can include videos, adult films, cam features and other "heavy" offerings...

Sales Tactics to Boost Your Bottom Line - by Theresa Lütge-Smith
Online markets are becoming increasingly competitive. Search engines are continually listing more and more sites that offer similar products. And just when you think you've given your site a fresh slant or created a new approach to feature your range, your competition seems to have had the same brain wave and you're back at the start line...

Anatomy of a Paysite - by CJ, Purve.com & CelebrityBling.com
I'm guessing that over half of you have answered this question with "Pictures and Movies" ... this section is designed to expand your creativity, and assist you in developing a unique ENTERTAINMENT EXPERIENCE for your surfer while ensuring the most potential revenue dollars for you. Loosely defined, content is any entertaining material which keeps a reader/viewer occupied for a certain period of time...

Playing the Numbers Game - Your Stats - by Kath Blackwell
Today's successful webmaster needs to know his stats and make choices accordingly to the data found in his stats - as he will surely live or die by those results. In order to make sure you are taking advantage of all the opportunities and potential success that might be coming your way - you will need to make sure you measure the numbers that matter most to your business. Weeding out the important information from the not-so-important information is vital to taking a proper "temperature" of how your site is doing...

The "R" Word: Retention - by Kath Blackwell
Everyone is always talking about how to get traffic, how to get sign-ups and how to build doorway pages - but how often do people discuss retention? Retaining your members, getting them to sign up for additional months or 6-12 month packages is the ultimate goal of any pay site owner, but for some reason nobody is talking about it. Could it be that they don't want to give out their secrets? Or maybe, this is an area where webmasters and program specialists really need some guidance, but they are all afraid to be the first to ask for help...

NOW Are You Going to Concentrate on Retention?!? - by Kath Blackwell
On July 1st, 2003 Visa made yet another new regulation announcement that caused some in the adult Internet industry to panic. Well, D-Day is nearly here - as of October 1st, 2003, acceptable charge-back levels for Sponsored Merchants will drop from 2.5% to 1% for domestic transactions, and from 2.5% to 2.0% for foreign transactions. If that isn't enough to bring the "Chicken Littles" of the industry out in droves, screaming that the "sky is falling" - what is?...

Recurring vs. Per Sign-Up - by Kath Blackwell
As an adult webmaster you have MANY choices available to you with regard to the sponsor or affiliate programs you choose. Just about every niche has been covered - every brand has something for every niche - but choosing between a recurring "partnership" setup versus a pay-per-sign-up program is often the toughest decision to make. Weighing in on how much money you could make up front for the initial sign-up as compared to how much you "might make" on a recurring member can depend upon many different factors. Like, how much money do you need...

Sustainable Adult Webmastery - by Brandon Palmer
Honesty is more than the best policy-it's the only policy, for a webmaster who wants to build a profitable business and sustain it into the future. What you heard first on the playground as a kid remains true: "Cheaters never prosper." And, you do want to prosper, don't you-or why bother? You do not see a lot of formal information on business ethics in this industry, although there's lots of talk on the boards. Why? There are two possible reasons. One is, if you have ethics, then you do not need to read about them. Or two, we are in the "Porn" business, so ethics and integrity do not count....

Affiliate for Success - by Brandon Palmer
Let's face it, the economy isn't what it used to be, and the virtual gold rush of the 90's seems like a distant dream. In this time of uncertainty, we all need to tighten our belts, especially those of us working in the increasingly competitive online adult market. Reducing business expenses is one approach, but many webmasters already run a lean-and-mean operation. The next step is to maximize revenue for your existing site, and one way to do this is through the skillful use of affiliate programs...

So Many Programs, So Little Time - by Kath Blackwell
Being an adult webmaster is basically a wide-open world of options and opportunities. You can be your own boss or you can work for a company. You can work with hardcore images - or stick with softcore. You can choose to work with some funky new, virtually unexplored niche - or play it safe with porn stars and vanilla sex sites. Whatever you want to do - the industry is ripe with opportunity for you to explore and succeed at whatever you choose. Not unlike these other options that are freely awarded to adult webmasters, sponsorship and affiliate programs are alive with possibilities as well...

Retention! Retention! Retention! - by Kath Blackwell
A Member who joins just for a short trial period, or cancels after one month, is a thorn in the backside of webmasters. It seems that the surfers of today are more skilled, cunning and alert to any tricks in the joining of sites. They don't fall for the 3-day trial deals as much as they used to, and they KNOW how much a membership should cost and how much they should expect to get out of it. But - growing, evolving, learning new skills and adapting to the changing environment is what adult webmasters do best. Here are some simple - yet often overlooked - tips on how to keep your members recurring on your site longer...

How Good Are You Really? - by Kath Blackwell
As affiliate program owners scramble to lower their charge back ratios to 1% or under as a result of the new Visa regulations that are to take effect on October 1st, 2003, new focus is finally placed upon quality-versus-quantity with regard to membership site content. So here's the million-dollar question - how good is YOUR content - really? Let's be honest... do you fill your site with content that will keep your members happy and recurring for months to come - or do you just slap together whatever you can find "for cheap," and hope that they won't notice?...

The Power of e-Customer Care - by Theresa Lütge-Smith
The company which can create the highest quality relationships with its own individual customers will win those customers' loyalty. These days, just about every customer is becoming an e-customer; the Web gives them what they've always wanted - a chance to express themselves, to get honest answers to their questions, and to share their interests and passions with other customers. Thanks to the Web, we now live in a "truth economy" where people tell one another the truth about whether a specific product or service is as good as its Web site says it is...

To Shave - or not to Shave? That is the Question! - by Suzanne Johnson
Throughout many cultures and religions around the world, great importance has been given to the quality and length of a man's beard. Historically speaking, not shaving one's beard has often been considered an outward sign of strength, stability and sincerity. So it is perhaps no great surprise that "shaving," when used within adult Internet industry circles, has come to mean the opposite...

Increasing Conversion Rates One Step at a Time - Part 1 - by Bryan Eisenberg
Throughout history, people have employed every communication medium available as a sales tool, so it's no surprise we would turn our attention to selling online. The problem that presents itself to e-commerce is this: all previous vehicles for sales allowed for significant degrees of human interaction...

Increasing Conversion Rates One Step at a Time - Part 2 - by Bryan Eisenberg
Regardless of what they might say, typically 3 out of 10 people who are "shopping" online are actually "just looking." That means the remaining 7 are hoping to buy. It has been said, sales is a "transfer of enthusiasm." But with 70 percent of visitors looking to buy, you have to wonder why the average Web site closes less than 2 percent of sales...

Increasing Conversion Rates One Step at a Time - Part 3 - by Bryan Eisenberg
Online sales would be easy if it were merely a matter of driving traffic to your site and presenting your product or service. But the equation is not so simple. One of the primary reasons is because people, consciously or subconsciously, go through a complex mental process before, during, and after making a purchase...