To Shave - or not to Shave? That is the Question!
by Suzanne Johnson
Throughout many cultures and religions around the world, great importance has been given to the quality and length of a man's beard. Historically speaking, not shaving one's beard has often been considered an outward sign of strength, stability and sincerity. So it is perhaps no great surprise that "shaving," when used within adult Internet industry circles, has come to mean the opposite. It is, in fact, the word used to describe an action by a company that is not to be trusted.
To shave in our industry means to cut - or steal - from webmaster accounts in order to increase profit on sales. This is achieved by "shaving" off hits sent or sales made by a webmaster. It is often implied in webmaster discussions on community message boards that companies who pay high rates force themselves to shave hits and sign-ups in order to increase the company's profit margin. Of course this is not true of every affiliate program out there - there are a lot of high-quality programs in today's market - but the possibility for fraud exists and it's hard to tell whether or not you're being ripped off.
Unfortunately, it's now up to the good guys - the companies who DON'T shave - to prove that they are working honestly and treating their webmasters fairly. "Prove it," has become the phrase du jour, and that's just what SexMoney.com has set out to do. They have recently announced their latest statistical innovation, a new addition to their Webmaster Center that gives webmasters 100% Transparent Stats.
Helping You to See Clearly...
By transparent, the team at Sex Money means that their stats are totally see-through, their webmaster partners get all the facts, all the numbers - even down to customer statistics on sign-ups, recurring sign-ups, up-sells, upgrades and token purchases. A brand new Stats Center even shows all payment transactions and types, user log-ins so you can see how frequently your members are using the programs - every single transaction is revealed.
A quick test of the SexMoney.com program would show you a complete tracking of all purchases and movement made within their sites. You can track your customers down to the minute - know what features they are using, when they are logging in, how long they stay and what additional purchases or upgrades they make. Imagine - for the first time, webmasters can be 100% certain that they are receiving all payments for all transactions - and that all member sales are truly being counted! This is definitely exciting new technology!
The brand new Stats Center also offers many different ways to track and analyze your traffic. You can track sales by payment methods - or view them down to the day or even down to the minute. You can even see which users have made charge backs, and sort by date, time and transaction. By monitoring via our Login Protocol option, you can view all upgrades, up-sells and renewals on a user level.
For example, here is part of the activity stats that are offered on Sex Money's webmaster accounts. The example shown is of a token purchase for use in one of their live action chat rooms.
(USER ID: XXXX) bought 20 coins in the product Amateurgirls in the packet Extreme Cumshots VI by Direct debit.
In addition to the Activity report, the user logs also show the Deduction Time, the Posting Time and Amount of Purchase. After taking an inside tour of how their program works, I can assure you - Sex Money's stats are much more detailed and comprehensive than you will find anywhere else.
A Method to Their Madness!
So why is Sex Money so revealing? They say that they do this for two reasons. One is to share their statistical data with their webmasters, revealing potentially important figures that can help them track and evaluate the quality of the traffic that they are sending to the program. Two, to show webmasters that they truly do give them credit for each and every sale, upgrade and up-sell made through the SexMoney.com program. This is an important thing for webmasters to monitor, because up until now, they have just had to take the word of their affiliate programs and trust that their sign-up count was accurate. With Sex Money's 100% Transparent Stats - you always know what's happening, which member is making a purchase, and you will know exactly how much income you can expect from each member on payday.
"We feel that it is very important for our new American webmasters to have as much information as possible," explains SexMoney.com CEO BennyB, "To assist them in learning more about their global traffic and see how we make it work for you within our program. Knowledge is power - it can help you to better target new traffic, learn what sells to your specific demographic - even help you to increase your overall conversion ratios."
In recent weeks many changes have come into play that have affected the American-based webmaster market, making many of those in this business feel worried or uneasy about what the future might hold. As an affiliate program owner, Sex Money feels that is their job to take as much stress off the webmaster as possible. By being up-front, honest and by offering as much educational and technical support as possible, they are really finding success.
In addition to educational and informational details, the SexMoney.com sales department acts as much like a support system and webmaster coach as it does a marketing team. Their worldwide staff is available by e-mail, ICQ or phone, and they truly consider it priority one to help their partners find success in the global market. SexMoney.com has offices in Ft. Lauderdale, Florida; Amsterdam, The Netherlands; Hamburg, Germany; and Barcelona, Spain.
By removing the fear or concern over shaving from the picture, SexMoney.com hopes to give webmasters confidence in their program, and a good outlook for the future. The European market is exploding right now with the recent influx of broadband opportunities, lower Internet rates and bandwidth costs - and the Asian market isn't very far behind. If you missed the American "Gold Rush" of the late 90's, this is your chance to cash in on the worldwide growth and opportunities of today. Sex Money helps you to better serve all markets around the globe, giving you the tools, the programs, and the opportunity to find success in today's market.
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