Klixxx Home
> Webmaster Article Archives Home >
Webmastering 101 : Tips, Tutorials,
And Articles
The
Summer Slump Cliché
by Kath Blackwell
It's just around the corner and before you know it - summer will
be here. Long, sultry days on the beach, warm evenings out by the
pool - weeks on end, spent trekking around on the country on vacation...
Sure, it sounds nice, but what do those summer months do to your conversion
ratios? What happens to your bottom line as your customers are out
ogling bikinis on the beach?
Uh, oh - it's the dreaded summer slump!
Calm down… and take a deep breath. Before you start to panic or consider
closing up shop - let's stop for a moment and examine the situation
logically. Just forget about the fact vs. fiction debate over the
peculiarities surrounding the summer slump phenomenon and just consider
it a reality.
Now that the hard part is over - accepting that it's true - you can
move forward and face your fears, discover the cause of the problem
and find some unique solutions. It's time to put this whole summer
slump thing behind you, make effective changes to your current business
model and find new ways to generate income while your members are
out skinny dipping in the lake.
Taking the Slump Out of Summer!
What causes the typical summer slump that assaults so many American
webmasters and businesses? In part, the blame is on those good old
sun-shiny days. Those long languid days that beckon the strongest,
most diligent hard-worker into cutting work early to frolic under
blue skies.
The other part of the blame lies with you. No, I'm not kidding. It's
all about your business model - the way you run those day to day things,
the traffic that you market to, the things that you sell, the way
that you market your wares. But don't worry… remember, I said it wasn't
all your fault.
While it is true that the bulk of your typical adult content purveying
traffic will be out enjoying the summer sun between Memorial Day and
Labor Day, most webmasters forget one amazingly simple fact of life:
At any given time, somewhere - someplace around the world - it's winter!
That cold, freezing, beach-inhibiting winter season - filled with
chilly winds, nights huddled around the fireplace - a place where
summer is merely a distant memory of good times gone by. This is your
NEW summer audience!
These are the people you want to target to keep getting the most out
of your traffic and keep your numbers up to a decent level. Remember
now - its not just the winter season that brings in good sign-ups
- fall and spring aren't so bad either. So when we think about summer
being our enemy, we need to remember that summer is only the current
season in one hemisphere at a time. When you look at it from that
global perspective, there are many things you can do NOW to ensure
that you never ever experience a so-called summer slump again!
Targeting Other Countries
Ever play RISK when you were a kid? We're not after world domination
here, but you do need to remember how to move in, take over and take
control. You need to find out what your customers want, need and how
they prefer to pay for it for each country that you target. It's not
just about languages and kinky Euro fetishes - you need to learn about
the culture, the popular topics and issues… simply put, you need to
know what makes your traffic tick.
It might sound like a broken record, with all the internationally-based
articles out there in the industry, but webmasters really need to
focus on their global business expansion. There are programs available
on the market that will help you to geo-target, filter and meet the
needs of ALL of your potential customers - not just the ones that
speak your native language. Make sure that you know where your traffic
is coming from, what it "wants" - and find new and unique ways to
give it to them. Finding out more about other countries, their online
spending habits and their fetish or niche-based interests will help
you to conquer the globe one country at a time.
Investigate new ways you can target and sell to surfers in other countries,
take a peek at your traffic and see where it's coming from - then
find an affiliate program or geo-tracking system that will help meet
your needs and generate some new international income!
Hit Summer Head On - Build Summer-Friendly Sites
What is the real appeal of the summer season? Put yourself in the
shoes - or flip-flops - of your consumer demographic. Why do surfers
spend less in the summer? Why aren't they joining as many membership
sites when the temperature goes up as they do when the marker drops
closer to zero? Make a list - then take all of those elements and
use them to build summer-friendly sites. Sites that feature summery
themes and topics - like bikini babes, outdoors-type scenes, girls
going wild on the beach - even reality-based sites featuring hot girls
in summer outfits - these are the sites that will do well during those
dog days of summer.
Make it fun - get your surfers into the "spirit" of the season by
adding fun graphics, images and content sets featuring your girls
bouncing a beach ball, sunbathing in the nude or dancing around a
palm tree instead of a stripping pole - the ideas are limitless. Think
about those summer fantasies you've had over the years and use them
to your advantage by turning them into theme-marketing gold mines!
Remember it's your job to capture the attention of your audience.
Get them interested in what it is that you are selling, and then make
the deal so utterly appealing and easy to complete that they sign
up right away before even considering that it might not be what they
really want.
Color is important too - use colors that make you think "summer" just
by looking, and keep the text/dialogue light and fun. Make sure your
web cam girls keep the summer theme going too - maybe have them lick
a melting ice cream cone, cover themselves in coconut tanning oil,
show off their tan lines or share their own summertime camp fantasies!
You can go all out - or just add a few fun elements - the possibilities
are endless and before you know it, your customers will get into the
swing of things. You'll see the results in your paychecks!
PART TWO:
Explore Alternative
Revenues...
|
 Printer
Friendly Version
 Submit
Questions or Comments to Klixxx
Need More Information?
Search the Webmaster Articles at Klixxx
Submit
an Article | Link to Klixxx
| Earn With Klixxx Cash
Become
a Sponsor | Advertising Information
Klixxx
Home > Webmaster Article Archives Home
> Webmastering
101 : Tips, Tutorials, And Articles
|