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Greenguy and Jim Webmaster Tip - Weekly Tip #10 |
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Tip #10: "Words Sell"
They say that a picture is worth a thousand words. While this may be true if the picture is a schematic of a complicated gizmo you're trying to put together, it is hardly the case when it comes to your ads.
An image should be used as an attention getter. It should draw people in to read the words used in the ad. Words sell - not pictures. Each word used in the ad should lead the person to the desired outcome. In the case of advertising an adult program, the outcome should be wanting to see the site you are promoting and clicking on the link.
Sales are seldom made from banners alone. Tell the surfer about the features and cost of the site you are promoting and make them want to see it. And by all means, if the site is free or has a free trial, make sure you get that point across.
Thank You For Your Support
Greenguy & Jim
Check out GreenguyandJim.com for even more webmaster tips, tricks, resources & support - and don't forget to come back to Klixxx.com every Tuesday for another exclusive webmaster tip from GreenguyandJim.com!
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